1. Time Limited Coupons

During the quieter times of the month, brighten your customers’ inboxes with a time-sensitive coupon code to clear out old inventory and boost sales.

2. The Win-Back Email

Email automation saves time and money. One important campaign to activate is the win-back for lapsed customers. Sometimes an incentive like a discount, free shipping, or a free downloadable resource (e.g. an eBook) is enough to re-engage them.

3. Your Company’s Story

As a small business owner, you likely have a relatable story that will build an affinity with your customers. Introduce your brand story to new customers shortly after they’ve made their first purchase.

4. Reward Loyal Customers with Sneak Peeks

Send your VIP customers a sneak preview or a special discount code to show appreciation before the general announcement of new products to the public. Doing so builds brand advocacy and word-of-mouth marketing. People tend to trust feedback from others online, so potentially even encourage your VIPs to help break the news of new products.

5. Event Invitation

Whether you exist solely online or have a brick-and-mortar too, hosting an event is a fun way to bring your customers together and create
an experience around your brand. Online events can be just as fun as in-person ones! Set a date and time, get creative with your invites and incentives, and engage customers in a new way.

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1. Time Limited Coupons

During quieter times of the month, brighten your customers’ inboxes with a time-sensitive coupon code to clear out old inventory and boost sales. As a ShippingEasy customer, you can also find ready-to-customize templates for first-time buyers and general automated offers in Customer Marketing.

2. The Win-Back Email

Email automation saves time and money. One important campaign to activate is our Lapsed Customer Winback. Sometimes an incentive like
a discount, free shipping, or a free downloadable resource (e.g. an eBook) is enough to re-engage them.

3. Your Company’s Story

As a small business owner, you may have a relatable story that will build trust and awareness with your customers. Let them know with a short intro into how you got started shortly after they’ve made their first purchase with the first-time buyer coupon automated campaign.

4. Featured Product Release

Send your VIP customers a sneak preview or a special discount code to show appreciation before the general announcement of new products to the public. Doing so builds brand advocacy and word-of-mouth marketing. People tend to trust feedback from others online, so potentially even encourage your VIPs to help break the news of new products.

5. Event Invitation

Whether you exist solely online or have a brick-and-mortar, too, hosting an event is a fun way to bring your customers together and create an experience around your brand. Online events can be just as fun! Set a date and time, get creative with your invites and incentives, and engage customers in a new way.

View the PDF Version

The post ShippingEasy Customer Guide: 5 Must-Have Email Campaigns appeared first on ShippingEasy.

The post Driving Repeat Business: A Guide to Building a Loyal Band of Customers appeared first on ShippingEasy.

The optimal length for subject lines is around 41 characters; however, even shorter subject lines tend to see higher open rates. Solid subject lines are personal, relevant, and detailed. Gone are the days of cryptic, salesy subject lines that attempt to trick readers into opening. Your audience will appreciate an authentic, human-centered approach.

Consider these tips when crafting a subject line:

1. Add value.

Let your customers know what they’ll receive when they open the email, whether that’s 10% off or a sneak peek at a new product release.

2. Make it personal.

Target specific segments of customers so you can write subject lines that feel relevant and individual. Nothing gets deleted faster than a generic mass email.

3. Describe contents accurately.

Avoid cryptic messaging like “open now for a special surprise”. Your subject line should be clear and to-the-point.

4. A/B test.

The best way to find what works for your audience is by A/B
testing subject lines. Compare the two emails’ results to see which performed better, and let that inform future campaigns’ subject lines.

5. Don’t overdo it on the emojis.

Yes, we like them too, but different operating systems will render different versions of emojis, so know what you’re sending before you do.

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