1. Time Limited Coupons

During the quieter times of the month, brighten your customers’ inboxes with a time-sensitive coupon code to clear out old inventory and boost sales.

2. The Win-Back Email

Email automation saves time and money. One important campaign to activate is the win-back for lapsed customers. Sometimes an incentive like a discount, free shipping, or a free downloadable resource (e.g. an eBook) is enough to re-engage them.

3. Your Company’s Story

As a small business owner, you likely have a relatable story that will build an affinity with your customers. Introduce your brand story to new customers shortly after they’ve made their first purchase.

4. Reward Loyal Customers with Sneak Peeks

Send your VIP customers a sneak preview or a special discount code to show appreciation before the general announcement of new products to the public. Doing so builds brand advocacy and word-of-mouth marketing. People tend to trust feedback from others online, so potentially even encourage your VIPs to help break the news of new products.

5. Event Invitation

Whether you exist solely online or have a brick-and-mortar too, hosting an event is a fun way to bring your customers together and create
an experience around your brand. Online events can be just as fun as in-person ones! Set a date and time, get creative with your invites and incentives, and engage customers in a new way.

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The post E-Commerce Merchant Guide: 5 Must-Have Email Campaigns appeared first on ShippingEasy.

1. Time Limited Coupons

During quieter times of the month, brighten your customers’ inboxes with a time-sensitive coupon code to clear out old inventory and boost sales. As a ShippingEasy customer, you can also find ready-to-customize templates for first-time buyers and general automated offers in Customer Marketing.

2. The Win-Back Email

Email automation saves time and money. One important campaign to activate is our Lapsed Customer Winback. Sometimes an incentive like
a discount, free shipping, or a free downloadable resource (e.g. an eBook) is enough to re-engage them.

3. Your Company’s Story

As a small business owner, you may have a relatable story that will build trust and awareness with your customers. Let them know with a short intro into how you got started shortly after they’ve made their first purchase with the first-time buyer coupon automated campaign.

4. Featured Product Release

Send your VIP customers a sneak preview or a special discount code to show appreciation before the general announcement of new products to the public. Doing so builds brand advocacy and word-of-mouth marketing. People tend to trust feedback from others online, so potentially even encourage your VIPs to help break the news of new products.

5. Event Invitation

Whether you exist solely online or have a brick-and-mortar, too, hosting an event is a fun way to bring your customers together and create an experience around your brand. Online events can be just as fun! Set a date and time, get creative with your invites and incentives, and engage customers in a new way.

View the PDF Version

The post ShippingEasy Customer Guide: 5 Must-Have Email Campaigns appeared first on ShippingEasy.

Content

• Don’t forget your logo
• Keep urgent and relevant info in top 250px
• Hyperlink anything that would make you want to click
• Offer helpful and value-driven content
• Based on Hubspot Blog, emails betwen 50-125 words had the best response rates at just above 50% .

Audience

• Success is often a result of the sender having permission, relevancy, and trust
• Segment smartly
• Be open to responses from your recipients – including a reply-to email instills trust in your audience and ensures they can respond or offer feedback if they desire.

Metrics

• Open rate
• Click-through-rate (how many recipients out of 100 clicked somewhere in your email)
• Bounce rate
• Unsubscribe rate
• Delivered
• Spam Complaints
• Revenue generated

Design

• Responsive design – stack your content for easier scrolling
• Use Bulletproof buttons
• Make good use of your space
• More graphics, less words
• Find the ideal balance of colors
• Use negative space to prevent overwhelming your reader
• Make your CTA stand out

Timing

• 8pm-midnight
• The weekends are another optimal time to send out emails
• About 52% of opens happen in the first 6 hours, with ~11% opens happening in the first hour
  (which means that an email sent in the morning will likely benefit from a stream of opens all day.)

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The post Email Marketing: Best Practices appeared first on ShippingEasy.

1. Well-Planned Preheader Text

Your preheader text (40-70 characters) should be an extension of your subject line. On some email clients, this area is visible as a preview to the email in your recipient’s inbox. Make it catchy, relevant, and valuable to entice the recipient to open your email!

2. Brand Identity

Be sure to include a logo and imagery with your company name and colors to ensure brand recognizability. This familiarity establishes trust and communicates who the sender is right away.

3. Bold & Compelling Imagery

Include a nice header image with a bold and centered CTA (call-to-action) as well as high res photos in the body of your email. Be mindful of email clients that don’t automatically display images – add alt text so if the image doesn’t display, a descriptor will.

4. Front & Center Call-to-Action

Never underestimate the power of placement and boldness in your CTA button. Ensure your button is visible, clickable, and engaging. Action-oriented words like “shop now” or “yes, give me that” drive movement and improve your click-through-rate.

5. Featured Products

Featuring items from your inventory is another great opportunity for driving traffic back to your store. Don’t forget to hyperlink the image with the product page as well as add both a description and a CTA button below the product.

6. Product Recommendations

If you are able to set up product recommendations (there are a few requirements that can be found in our app), then don’t miss out on the opportunity to get more of your products in front of your audience. You can add this variable with a single click after your recommendations are set up!

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The post Anatomy of an E-Commerce Email appeared first on ShippingEasy.