1. Time Limited Coupons

During quieter times of the month, brighten your customers’ inboxes with a time-sensitive coupon code to clear out old inventory and boost sales. As a ShippingEasy customer, you can also find ready-to-customize templates for first-time buyers and general automated offers in Customer Marketing.

2. The Win-Back Email

Email automation saves time and money. One important campaign to activate is our Lapsed Customer Winback. Sometimes an incentive like
a discount, free shipping, or a free downloadable resource (e.g. an eBook) is enough to re-engage them.

3. Your Company’s Story

As a small business owner, you may have a relatable story that will build trust and awareness with your customers. Let them know with a short intro into how you got started shortly after they’ve made their first purchase with the first-time buyer coupon automated campaign.

4. Featured Product Release

Send your VIP customers a sneak preview or a special discount code to show appreciation before the general announcement of new products to the public. Doing so builds brand advocacy and word-of-mouth marketing. People tend to trust feedback from others online, so potentially even encourage your VIPs to help break the news of new products.

5. Event Invitation

Whether you exist solely online or have a brick-and-mortar, too, hosting an event is a fun way to bring your customers together and create an experience around your brand. Online events can be just as fun! Set a date and time, get creative with your invites and incentives, and engage customers in a new way.

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1. Well-Planned Preheader Text

Your preheader text (40-70 characters) should be an extension of your subject line. On some email clients, this area is visible as a preview to the email in your recipient’s inbox. Make it catchy, relevant, and valuable to entice the recipient to open your email!

2. Brand Identity

Be sure to include a logo and imagery with your company name and colors to ensure brand recognizability. This familiarity establishes trust and communicates who the sender is right away.

3. Bold & Compelling Imagery

Include a nice header image with a bold and centered CTA (call-to-action) as well as high res photos in the body of your email. Be mindful of email clients that don’t automatically display images – add alt text so if the image doesn’t display, a descriptor will.

4. Front & Center Call-to-Action

Never underestimate the power of placement and boldness in your CTA button. Ensure your button is visible, clickable, and engaging. Action-oriented words like “shop now” or “yes, give me that” drive movement and improve your click-through-rate.

5. Featured Products

Featuring items from your inventory is another great opportunity for driving traffic back to your store. Don’t forget to hyperlink the image with the product page as well as add both a description and a CTA button below the product.

6. Product Recommendations

If you are able to set up product recommendations (there are a few requirements that can be found in our app), then don’t miss out on the opportunity to get more of your products in front of your audience. You can add this variable with a single click after your recommendations are set up!

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	What action(s) do you want your recipients to take from your email?

What makes your campaign valuable and relevant to your target audience?

Who is receiving your campaign?

How do you plan to measure the success of your campaign?

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